Determining the right price for a boat or yacht that you are about to put on the market is crucial in the sales process. But taking the right steps for marketing the boat is just a crucial to ensure a timely sale at a price that you are going to be happy with.
If you chose to sell your boat privately, you will save the costs of a Dealer or Broker, but it is important for you to get organised so that you don't miss on any crucial details.
To start with effective boat marketing, you should make sure that the boat is well presented, and also that you are able to reach out to the maximum number of potential buyers. Putting a listing on the internet is a great way to achieve both.
It's good to take lots of quality digital pictures of the boat, not only of the whole boat from the outside but also of details and of the interior. Good pictures from a past trip may do the trick, but don't just rely on travel photographs and make sure that you have the best possible photos, as this could make or break your search for prospects.
Research the advertisement and classified sites on the Internet where you could put an ad on, and after having chose a couple that look best, design and place that ad. Don't make it comprehensive but concentrate on making buyers interested, you can always send them a full spec list later. Get a paid for advertisement if it means that it will be placed in a better position.
You can also recycle a slightly altered Internet ad for local yacht clubs, marinas, bars and other places where fellow boaters congregate and where you may find potential buyers. Finding an interested person in one of these places will allow you to sell locally, taking the hassle of travel away from the buyer and making the deal more likely.
Remember to include all of those characteristics that will help set your vessel apart from the others when you write the ad text. Justify your sales price underlining the value for money to attract more potential buyers. Don't forget to make sure that the contact details are accurate. Providing both a phone number and an email address is a good idea.
Once a serious potential buyer has been found, you will need to be ready to answer lots of questions, so be ready with all the specifications, history, extra pictures, and other info that you need. It's often good to go through a question and answer process before actually visiting the boat, as this will save you time during the visit.
As for the negotiation of the actual sale, be aware that most buyers will try to negotiate the price down. The best counter-strategy is to anticipate their objections and have answers ready. Still, you would always assume that you will have to concede a discount of 10% or so over the price you originally listed.
Keep price negotiation friendly and professional, and gently remind the buyer of the boat's positive points if the asked rebate is too big. Be consistent, gracious but firm, and you will close the boat sale deal in a way that will be satisfactory to you.
If you chose to sell your boat privately, you will save the costs of a Dealer or Broker, but it is important for you to get organised so that you don't miss on any crucial details.
To start with effective boat marketing, you should make sure that the boat is well presented, and also that you are able to reach out to the maximum number of potential buyers. Putting a listing on the internet is a great way to achieve both.
It's good to take lots of quality digital pictures of the boat, not only of the whole boat from the outside but also of details and of the interior. Good pictures from a past trip may do the trick, but don't just rely on travel photographs and make sure that you have the best possible photos, as this could make or break your search for prospects.
Research the advertisement and classified sites on the Internet where you could put an ad on, and after having chose a couple that look best, design and place that ad. Don't make it comprehensive but concentrate on making buyers interested, you can always send them a full spec list later. Get a paid for advertisement if it means that it will be placed in a better position.
You can also recycle a slightly altered Internet ad for local yacht clubs, marinas, bars and other places where fellow boaters congregate and where you may find potential buyers. Finding an interested person in one of these places will allow you to sell locally, taking the hassle of travel away from the buyer and making the deal more likely.
Remember to include all of those characteristics that will help set your vessel apart from the others when you write the ad text. Justify your sales price underlining the value for money to attract more potential buyers. Don't forget to make sure that the contact details are accurate. Providing both a phone number and an email address is a good idea.
Once a serious potential buyer has been found, you will need to be ready to answer lots of questions, so be ready with all the specifications, history, extra pictures, and other info that you need. It's often good to go through a question and answer process before actually visiting the boat, as this will save you time during the visit.
As for the negotiation of the actual sale, be aware that most buyers will try to negotiate the price down. The best counter-strategy is to anticipate their objections and have answers ready. Still, you would always assume that you will have to concede a discount of 10% or so over the price you originally listed.
Keep price negotiation friendly and professional, and gently remind the buyer of the boat's positive points if the asked rebate is too big. Be consistent, gracious but firm, and you will close the boat sale deal in a way that will be satisfactory to you.
About the Author:
BoatValueWorld.com is the premier resource for boat prices on the Net, with information on subjects such as how to buy a boat, as well as on yacht prices, selling boats, boat sale negotiation, value-for-money refurbishments - click the links above to find out more!
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