The Weekly Craft Show: Part Two

Thursday, May 21, 2009 ·

By Rick Amorey

One of the things that you will think long and hard about regarding your weekly booth is the setup. Imagine the amount of set-up that you do at a one-time show, and think of doing that over and over through the weeks. It's not easy to arrange them all in an attractive fashion everyday! Waking up early will cause you to consume even more coffee in the mornings.

But, this particular level of detail will really help you get more sales. If you decide to just throw things haphazardly on the table, you will have less than appealing booth. Visitors will probably not stop by for long beside this, and more people will peruse a tidy and visually organized stall. This will give you more chance of a purchase. So, make everything as tidy and neat as you can.

But remember to avoid sticking to just one set-up. Try to diverge from your "winning formula" from time to time; simple things like re-arranging the stuff on the table could work. By shuffling things around a bit, you'll catch the eye of regular market customers who normally just pass over your booth. Help them finally see an item they want by not sticking to the same old style. And when you vary your setup every time, you will develop an adaptability that would be useful when you setup at a new, unfamiliar place.

After doing the set up in the morning, it's not a good idea to just sit back and watch people go by. You're no better than hired help. Your stuff will get picked over and scrutinized, then dropped randomly back onto the table. That is normal, but if you don't keep an eye on your display, things will get pretty messy. So rearrange your items back into order once in a while and keep everything looking neat and fresh.

Everything should indeed stay fresh, and you, the seller, shouldn't be an exception. Even if you wake up before the sun rises, and you've been powered by coffee the whole time, you can't just slouch around and expect your shop to be lively. Smile, and put your best face forward everyday.

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