Festival Cliche': Cakes

Friday, July 17, 2009 ·

By Ian Kleine

Cakes are considered to be the epitome and the culmination of all things pastry and nice. Cakes are soft, sweet and quite nice to look at it is almost a shame to eat it. They are made up of the highest and finest quality flour, the prime of the crop, the most irresistible of basic ingredients known to man. You could say that cakes represent all that is good about food (except diabetes but let's not talk about that).

Traditionally, a cake is a type of food that is usually of the bread-oriented, and sweet and baked (though right now, there are cakes which can be cooked without the use of heat). The basic cake ingredients are usually some sort of flour (wheat, potato, depending on the gluten content which determines the quality of the cake), sweetener, binder (eggs and the like), fats, liquids and some sort of leavening agent. Though this is for the normal proper cake, there are other cake forms that are either incomplete, or have made substitutions but over all; a cake is a cake.

But do you have any idea what a good cake is for a festival run? First, try and check what the environment is like. Check the temperature, check the people that come in. Is it hot? Too cold? Are the audience the kid type? The adult type? Depending on the temperature, it would affect what contrast you have in mind. Kids making up the general population, your cake should focus on fun and colors. Otherwise, sophistication and taste should be your priority if you have the classy gents and the snobbish ladies (chocolate is still your best bet).

Cakes directly affect the various moods and tastes of each person or individual that tastes them. They can either relax the person or make them aggressive and hyped. Take the sour cake for example, a good dose of this would make you quite hungry and improves a great deal of your appetite. Have diabetic clients? Sweeteners are your best bet (skimp on the natural sugars though). Who knows, you might be able to pull off "mood cakes" and it would be a great hit.

Cakes are all around. They can support themselves if need be, you just need a willing audience and a whole lot of networking. And innovation too. You must keep cakes from getting boring. Add some pizazz. Spice them up when needed. Cakes are the star of the show, YOUR show. A little bit of flare and enthusiasm would certainly go a long way for you and your cake.

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