This, in summation, means risking it. Business is a give and take relationship. You invest in your customers, and your customers will, sooner or later, invest in your business as well. Remember the part where I said "screw profits"? Yep. You will make profits, but those will have to go back to the customers first. Confused? Let me strategize for you.
First time business entrepreneurs usually have no idea as to how the general public would react to their product, or services offered. First part to establish is a knowledge bank and improvised database. You don't need to hire a rocket scientist to set it up for you. You just need a chart where you can see the results of various tests and variables in your product.
"Okay, so what if I tweak this - oh dear, sales aren't going so well. If I should put this back up and lower the price a bit - good, the public is reacting well to the improvements." See? Knowledge helps. Databases act as your obligatory compasses in the dark sea of business. You need something to point you to the right direction and courses of action. A database surely helps. You can even track your growth with it.
The only thing you'd have to worry is shelling out a few more dough for the survey takers, and promotional items to coax customers to react. Insert a free item if they take the survey, send a personal message that could compel them to react boldly enough to actually write to you back, hopefully with suggestions and improvements.
That is where you slowly start creating your common ground. Your customers see you, not as an entrepreneur, but more of a provider. An essential provider. And why is that? Because you actually LISTEN. And you need to. Establishing communication with your customer makes them feel special and be a part of your business, rather than just fodder to keep your business machine running.
First time business entrepreneurs usually have no idea as to how the general public would react to their product, or services offered. First part to establish is a knowledge bank and improvised database. You don't need to hire a rocket scientist to set it up for you. You just need a chart where you can see the results of various tests and variables in your product.
"Okay, so what if I tweak this - oh dear, sales aren't going so well. If I should put this back up and lower the price a bit - good, the public is reacting well to the improvements." See? Knowledge helps. Databases act as your obligatory compasses in the dark sea of business. You need something to point you to the right direction and courses of action. A database surely helps. You can even track your growth with it.
The only thing you'd have to worry is shelling out a few more dough for the survey takers, and promotional items to coax customers to react. Insert a free item if they take the survey, send a personal message that could compel them to react boldly enough to actually write to you back, hopefully with suggestions and improvements.
That is where you slowly start creating your common ground. Your customers see you, not as an entrepreneur, but more of a provider. An essential provider. And why is that? Because you actually LISTEN. And you need to. Establishing communication with your customer makes them feel special and be a part of your business, rather than just fodder to keep your business machine running.
About the Author:
Going for a trip to California? Why not make it worth the trip? California craft shows. Visit California craft fairs, that's what I use to check up on mine.
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