There are a plethora of small tips that I've come across and encountered during a lot of my trips across the different tips. Some, I found, actually make a very big difference that could shift the whole paradigm out of focus. Others are hardly noticeable, requires a lot of effort but don't make the cut and are more trouble than what they are worth. But the other tips, they area godsend to keeping your customer attention, reinforcing them and fortifying your reputation.
First tip, sending a personal, pen-written note with your thanks and hope for continued business in the future. Writing the thank you note makes the whole thing more customer-involving, and makes it very appealing for the customer at hand. This involvement makes the customer more enthusiastic with his business with you, so you can expect a call back or another deal in the future. Make the note as personal as possible and don't make it mechanical or scripted. Let the customer think "Now here's someone who thinks of me. I can't wait to see if he has something else!"
Another hot tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do badly for your non-existent reputation (non-existent because he or she hasn't even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.
Be a friend, be an agent, be a customer; but don't look like a proprietor in front of the client. Everyone has a pretty bad impression regarding salespersons (you could see the image of a widely-grinning, hat-wearing salesman with an evil glint in the eye, and an avid stare at your wallet). Customers would feel more comfortable if you would go down to at least their level (or away from the manager-high-seat) and act like another perusing customer.
The summary of everything is: make it personal with your clients. Craft businesses aren't as impersonal as supermarkets where you are left to fend off and buy things you want. Remember that each item is the handiwork of a craftsman, so there's a different level involved when buying stuff from them. Remember this and you will not fail in keeping your clients' relationship with you strong.
First tip, sending a personal, pen-written note with your thanks and hope for continued business in the future. Writing the thank you note makes the whole thing more customer-involving, and makes it very appealing for the customer at hand. This involvement makes the customer more enthusiastic with his business with you, so you can expect a call back or another deal in the future. Make the note as personal as possible and don't make it mechanical or scripted. Let the customer think "Now here's someone who thinks of me. I can't wait to see if he has something else!"
Another hot tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do badly for your non-existent reputation (non-existent because he or she hasn't even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.
Be a friend, be an agent, be a customer; but don't look like a proprietor in front of the client. Everyone has a pretty bad impression regarding salespersons (you could see the image of a widely-grinning, hat-wearing salesman with an evil glint in the eye, and an avid stare at your wallet). Customers would feel more comfortable if you would go down to at least their level (or away from the manager-high-seat) and act like another perusing customer.
The summary of everything is: make it personal with your clients. Craft businesses aren't as impersonal as supermarkets where you are left to fend off and buy things you want. Remember that each item is the handiwork of a craftsman, so there's a different level involved when buying stuff from them. Remember this and you will not fail in keeping your clients' relationship with you strong.
About the Author:
Why not give it a go in crafting? Why not make it worth the trip? My Fairs and Festivals. Visit My Fairs and Festivals, and see how you can do with crafts and festivals. It is an opportunity you shouldn't miss!
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