Tips For Advertising Your Vacation Rental Property

Saturday, February 28, 2009 ·

By Gia Deonne

If you have a vacation property, one way to make extra income is to rent it out as a vacation home. If you live near a beach, a famous tourist attraction, or anywhere else that is popular with vacationers, than you will probably be able to rent out your home without any problem, provided of course, that you take the time to advertise it correctly.

The first thing to do is to make sure that you are familiar with the short term rental laws for your state, city, and HOA, and that you sign and mail in any paperwork that may be required. You should purchase an insurance policy for your vacation rental home and create a rental agreement that includes basic information such as the amount of monthly rent, the duration of the tenancy, any utilities and services included in the price of the rent, the amount of security deposit and other clauses.

Vacation rental ads need to be concise and to the point. Dont waste your time with unnecessary words, since your space will probably be limited. Instead, include a few colorful photos, and focus on the basics: a clear headline, a property and location description, duration of tenancy, and of course, the price. At the same time, be sure to highlight the best features of your property. Is it steps from the ocean? Was it recently remodeled? Are pets allowed?

One way to increase the number of people who find your ad via the search engines is to add keywords at the bottom. These should be focused on the specifics of what you are offering, i.e. vacation rental (your area) and should be separated by commas. You should plan on posting your ad on several different sites to increase exposure and to help you reach different demographics. Certain sites may offer features and options that others dont.

Dont worry if your ad doesnt generate the response that you want at first, advertising online is often a process of trial and error, and the people who are the best at creating ads that get results are usually the people who have the most practice doing so. Include some updated photos, additional descriptions, and other improvements, and keep trying. Your perfect renter is out there.

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