Tips On How to Display

Tuesday, April 14, 2009 ·

By Ian Kleine

A successful table display requires not only the proper products but also the proper display to let the customer fully appreciate the product at hand. Remember my thing about making the first impression, the "best" impression. Well, this applies to almost anything (sadly, humans are more of a visuaphile, than a qualitiphile at first glance). Make a good image, and furnish a good impression. This not only includes color coordination, and a bit of light; but also coordination, flow, and impact.

First and foremost, table height. One would seriously want to avoid anything that is not level to their hip or at least to their hand's level. People do not like to crouch over just to examine your stuff or product. I seriously would not. Do yourself, and your customers, a favor by at least raising your table height to a goodly level.

You can use anything that is sturdy, and appropriate for the job. A few bricks, a sturdy pot, some bed risers, anything that would not cause you fail is seriously fine.

Have a sign that says you are accepting credit cards as well, if you do. People tend to drift towards you if you have it. Especially shopaholics that cannot stand the thought of going into a craft fair to buy at least something, realize they do not have cash with them, and only have their credit cards as their source of currency. It'll be heaven sent for them, that credit card machine of yours.

Make sure it works first, and that it is in tip-top condition. The last thing you'll need is an irate customer hot at your heels because of your run down credit card machine. That, and the fact that it will seriously impede your profit machine. Money that has gone stone is not a good thing at all.

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