Fairs are all cool and dandy. After all, it is a place where business can start and can be nurtured by the community, where businesses are put to the test whether they could make it to the outside world or not.
However, it is not just the matter of thinking what to sell in the town trade. There is the bigger focus of WHAT fair to sell your wares into. Deciding which festival to enter is not a insignificant thing.
It holds the same degree of importance as that of thinking what to sell, where to set your post up, and what to decide on your motif and all other things. There are things you must consider to make good money or profit when doing business with festivals. And the environment plays a big role in that.
Think about the period. You have to have a good audience. Most fairs that promise good market value are those around the summer and fall seasons. Winter and Spring are a no-no (unless your wares are all themed for that season, then give it a go). Winter and Spring has the most difficult times for transportation.
Most people would be too lazy to go out of their houses and would rather spend their time inside. Summer and Fall boasts a good attendance as the heat makes people restless. The roads are dry and the common mindset is that of the bored citizen. Service that citizen and make good money.
Think about the venue. Indoors or outdoors? The security and comfort of indoors and the trade markets beat the humidity and heat of the outdoors. A comfortable environment can attract more customers and more prospects. It might be a tad expensive than outdoor fairs, so mull over that thought as well with your expenses.
Think about the audience. The age demographics. The location demographics. Think about what type of people would go to that fair. A vegetable and fruits fair is a general staple in most states. But if your product has nothing to di with the theme, surely that won't be a good addition to the fair. You better make a pass then.
The perfect fair to sell in is the place where you have a good market, a good reputation and a good number of the audience hooked on to your product. It is wise to consult your community of what their opinion is about your product beforehand.
However, it is not just the matter of thinking what to sell in the town trade. There is the bigger focus of WHAT fair to sell your wares into. Deciding which festival to enter is not a insignificant thing.
It holds the same degree of importance as that of thinking what to sell, where to set your post up, and what to decide on your motif and all other things. There are things you must consider to make good money or profit when doing business with festivals. And the environment plays a big role in that.
Think about the period. You have to have a good audience. Most fairs that promise good market value are those around the summer and fall seasons. Winter and Spring are a no-no (unless your wares are all themed for that season, then give it a go). Winter and Spring has the most difficult times for transportation.
Most people would be too lazy to go out of their houses and would rather spend their time inside. Summer and Fall boasts a good attendance as the heat makes people restless. The roads are dry and the common mindset is that of the bored citizen. Service that citizen and make good money.
Think about the venue. Indoors or outdoors? The security and comfort of indoors and the trade markets beat the humidity and heat of the outdoors. A comfortable environment can attract more customers and more prospects. It might be a tad expensive than outdoor fairs, so mull over that thought as well with your expenses.
Think about the audience. The age demographics. The location demographics. Think about what type of people would go to that fair. A vegetable and fruits fair is a general staple in most states. But if your product has nothing to di with the theme, surely that won't be a good addition to the fair. You better make a pass then.
The perfect fair to sell in is the place where you have a good market, a good reputation and a good number of the audience hooked on to your product. It is wise to consult your community of what their opinion is about your product beforehand.
About the Author:
Ian Kleine takes every opportunity to visit festivals in his area, and enjoys it well enough to say a few thing about them. Florida Craft Shows has a complete list on every festival around the state. Don't miss out on your town's fairs and visit Florida Craft Shows.
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